An energetic and enriching brand that powers your body.

GOOD FOR YOUR SOUL

The creators of Whole Sol believe that knowledge is power and that the simple philosophy of eating well will enrich our body and soul with energy and vitality. They wanted a name and brand that represented this idea and would create brand awareness with little competition in the Denver market.

The vibrant and visually stunning super foods are front and center when you walk through to order a smoothie bowl. These simple yet powerful ingredients inspired the aesthetic of this brand and minimal logo mark. A custom word mark, supporting brand graphics, signage, and printed collateral together blended the story of this nourishing, transparent and fun brand. 

In partnership with the restaurant’s interior design team, the colors and materials reflect the cohesive identity between the branding and the interior space.